Local Online Ad Spending to Jump in 2008: Report

This is where the $$$ will be spent and the $$$$ will be made by savvy web Sites.... the world has changed again.

clipped from www.readwriteweb.com Written by Josh Catone / December 10, 2007 / 1 comments Local Online Ad Spending to Jump in 2008: Report Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to a report on NewsFactor. Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. Locally targeted video ads are also expected to experience massive growth and rake in up to $1.3 billion. While Borrell's numbers don't line up with the predictions of other research groups (who generally predict slower growth in the online local ad segment), nearly every report indicates the same thing: local ad sales are on the rise on the Internet. The Borrell report reveals that the growth is mostly being experienced on pure-play Internet sites, while local media outlets are losing market share