Top 10 Startups Worth Watching in 2008

Top 10 Startups Worth Watching in 2008
By Julie Sloane 12.24.07 | 12:00 AM

Credit crunch? Recession risk? You'd never know it, judging by the frenzy of startup activity. In fact, it's a pretty good time to start a company. Generous payouts from Web 1.0 IPOs and more-recent acquisitions have given rise to a new generation of angel investors and venture capitalists. Plus, getting acquired by Google is an attractive and plausible exit strategy for many entrepreneurs. Those factors have combined to make a startup market almost as frothy as the dot-com bubble.

We say almost, because the spending is a bit less lavish than before, and because -- unlike 1999 -- many of the new crop of startups have real promise. Here are 10 pre-IPO, pre-acquisition companies worth watching in 2008.
23andMe

There's a lot you could buy with $1,000, but for that price 23andMe offers something never before sold to the masses: your DNA. Are you predisposed to prostate cancer? Glaucoma? Heart disease? 23andMe, profiled recently in Wired, can tell you. The implications could rock the medical world -- and the ethical one. As the science of genomics continues to improve, 23andMe should be able to provide ever-better information. In 2008, it will also provide social networking between customers who share traits ranging from ethnic origins to disease profiles.
Founders: Linda Avey and Anne Wojcicki
Funding: $12 million, from Genentech, Google and New Enterprise Associates
Employees: 30        Read More....