Gift Certificates - Gift Cards they're all the same ....
I don’t know who came up with gift certificates, but they should receive an award for one of the best marketing jobs ever pulled on the unsuspecting public. How else can you explain how people are willing to trade money, for a less useful and more restrictive form of money at a one-to-one ratio?
For those of you who can’t think of what to buy your miserly Aunt Josie who doesn’t seem to enjoy any material possessions or your nephew, John, who is involved in the next cult-like fad of card-collecting, baggy clothes or earsplitting music, avoid the temptation to get a gift certificate. Here’s why:
Money can be used everywhere. Gift certificates can only be used with specific stores. If the gift certificate offers some kind of special service or discount, this tradeoff might be reasonable. However most gift certificates can’t be redeemed for cash, nor do they offer special treatment so buying one is essentially buying less useful money.
1) Gift certificates are like money, except less useful. |
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