Why should enterprises go social, and what are the compelling reasons for adoption? As our method of communicating with each other changes as a result of the dominance of 'Facebook' and other Social Networks, the business world has to adapt its methods of communication. Not that long ago the response by "Enterprise" was to block the use of social networks on their company systems BUT things have started to change. One of Canada's Big 5 Banks now allows its staff to access Facebook from their desk. Thats a big concession ....and one that should be considered by more decision makers.
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