I agree whole heartedly with the sentiments of the dmiessler.com blog ...the world has changed and its time to make this simple move either that or rebuild the keyboard to allow a single keystroke entry for the www.

clipped from dmiessler.com It's Time to Drop the "www" It's no longer necessary to use "www" when referring to websites. It's a waste of storage, a waste of ink, and it takes 2-5 times as long to pronounce as saying the domain by itself. Enter no-www. No-www is an initiative to make all websites accessible from both the http://www.example.com/ and http://example.com/ forms of their names. The reason behind it is to standardize domain names providing web content and to avoid typing unnecessary letters. -- Wikipedia The reason for using the "www" hostname prefix when entering websites is now a matter of history. It's old. Deprecated. Outdated. Antiquated. Like websites that only work in Internet Explorer, sites that break when you use the domain alone should be firmly encouraged to join the 21st century. It's wasteful to type, and it's cumbersome to pronounce. Consider that it takes nine syllables to properly enunciate three characters.