Any good Tech Business knows that the most important strategy is to decide well in advance who's going to buy you out and keep that relationship growing. In my world its referred to as the back door strategy. Facebook & Microsoft have long had that relationship ..... here's proof.
Microsoft signs two-part Facebook deal
An equity investment and an expanded ad deal bring software's giant and the Net's darling even closer together.
By David Kirkpatrick, Fortune senior editor
NEW YORK (Fortune) -- With its $240 million equity investment announced Wednesday, along with a commitment to expand its pre-existing relationship as exclusive third-party representative for advertising on Facebook, Microsoft has cemented its connection to the company Silicon Valley is obsessed with.
In a way nobody has seen since the early days of Google (Charts, Fortune 500), the collective attention of Silicon Valley is focused on one company. Facebook has everyone riveted for two reasons.
First, it seems to represent the future of the Web because it is such an elegantly-designed way for individuals to connect with each other. The socially-networked Internet is what techies see as the next thing and Facebook is the standard-bearer.
October 25 2007: 8:15 AM EDT
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