Most of my revenue comes from coaching small business owners and 'freelancers' on the best way to grow their business.... the five points made in this article are key to the failure / success of any business. When your a one man operation it is really quite easy to trip over every one of these issues. Professionalism is key but how do you get there if there is no 'practice makes perfect'?
In large organizations where they have the budget for 'Sales Cycle' training their front end representatives at least get the chance to hear themselves ask the right questions, hear the answer and see what works best for them. The small business or freelancer is forced to use real live clients as training guinea pigs ... an expensive way to learn.
You have a right to earn a fair price for your work, and doubly so when you are good at your job and have excellent experience. How do you know if you are underpricing? If you do good work but you never lose a bid then your prices are too low.
Most of us will have done this at some point, many of us still do. Money is a difficult subject for a lot of people. While I am better at talking about money now than I was, I still find it an uncomfortable topic. Problem is, while you might not find it easy it is absolutely critical.
1. Under-pricing
Every freelancer will have their own stories to tell, here are mine. I hope you find them useful and maybe you will share your own in the comments.
It is often said we learn more from mistakes than successes. Sometimes it is nice to learn from another persons goofs rather than your own! |
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