Web 2.0 is all about open-ness and collaboration which flies in the face of traditional IT logic - control, control, control - lock access down, end user wants a change he has to come to IT & therefore IT is the hub of the enterprise, nothing happens without IT's approval, involvement and commitment.
The New Web 2.0 means a power shift away from IT to the individual department manager or to collaborative groups. The potential creativity and customization of application are mind boggling. If the tools are secure and complaint across the enterprise and out to stakeholders then the challenge is to develop a process that allows the end user to be fully involved in the concept development and customization of the resulting application but still allowing efficient MIS to gather all the pertinent information and put it in front of the right people at the right time.
Its the classic ying & yang of the IT world we shouldn't fear Web 2.0 we should be embracing its arrival and maximizing its use wherever and whenever possible.
Written by Richard MacManus / September 17, 2007 / 10 comments Enterprises continue to adopt web technologies and 'web 2.0' trends, but there are two common threads to this adoption. One is that web technologies are step-by-step being adopted by enterprises, but they aren't yet ready to usurp many desktop software apps. The Google Apps vs Microsoft Office debate currently raging is proof of that. The second thread is that enterprises have a fear of web 2.0 tools being mis-used by their employees. I was recently in a TV news segment in my home country, answering the question: should Facebook be banned in the workplace? (for the record, my answer was no!).
Forrester Research has just released two reports that address this 'fear of Web 2.0' (my term, not theirs). The first report is entitled 'Web 2.0 Social Computing Dresses Up For Business '. The executive summary first neatly defines the value of Web 2.0 in the enterprise:
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