And the march keeps on going & going & going!

Is there such a thing as too big? Facebook too big? It would be too easy to say yes its out of control but its growth is almost organic in nature ... can't be stopped even if they tried. It has become such a boy / girl next door connection & now that us old folks are getting on board the geographic boundaries are expanding and expanding and expanding...

The challenge is keeping the experience fresh, fast & transparent. Quite a challenge, but opening the code to developers meant a huge jump in applications and slowed the speed at time. I'm personally not overly impressed with the interface but I'm one out of 3 kazillion so who cares.

Transparency .... now there is a true challenge. In todays world of post 911 security issues and privacy laws, there is a mine field between here and the tomorrow of Facebook World.

clipped from money.cnn.com Facebook's plan to hook up the world The company's boy-wonder CEO wants to take social networking out of the dorm room and make it a platform for new businesses, reports David Kirkpatrick in a Fortune exclusive. By David Kirkpatrick, Fortune senior editor NEW YORK (Fortune) -- Imagine that when you shopped online for a digital camera, you could see whether anyone you knew already owned it and ask them what they thought. Imagine that when you searched for a concert ticket you could learn if friends were headed to the same show. Or that you knew which sites - or what news stories - people you trust found useful and which they disliked. Or maybe you could find out where all your friends and relatives are, right now (at least those who want to be found). This isn't fantasy. Facebook might make it possible, and soon. Yes, the social-networking site college kids spend so much time on - the one you thought was just about hooking up - could turn out to be more important than any of us thought.